Tracking cookies and device storage explained directly.

This tracking notice and cookie specification took effect on October 17, 2026. It reflects our current mechanical trade dispatch operations, our live online advertising campaigns across Google, Microsoft, and Meta networks, and our strict state privacy compliance protocols.

Whenever technical changes occur in how our dispatch system records session data or how external ad engines receive telemetry, this document is updated immediately with an adjusted timestamp.

We do not deploy invasive user surveillance software. We use exactly three bounded categories of storage mechanisms on your browser:

• Strictly Necessary Storage: Local storage keys and temporary session cookies that keep the site functional. This includes preserving your consent decision (site_consent_v2) and keeping your direct technician messaging channel alive in the trade desk chat (chat_token). These do not transmit personal data to advertisers.
• Measurement and Analytics: Aggregated diagnostic metrics that measure server response speeds, script load health, and page visits across Memphis and Jackson service territories. These help us fix broken code and gauge dispatch responsiveness without profiling individual homeowners.
• Advertising Attribution Storage: Telemetry tied to paid search advertising campaigns on Google Ads, Microsoft Advertising, and Meta Ads. When you click an ad for furnace repair, emergency air conditioning service, or handyman repairs, these tags record whether your click arrived on our site, preserving campaign attribution so we know which marketing budget delivered the trade lead.

Below is the full specification of keys, originators, purposes, and retention limits currently configured for 731handymanservice.us:

731 Services runs paid commercial traffic in the present tense to reach homeowners and commercial property managers in Shelby and Madison counties who need urgent trades. Google Ads, Microsoft Advertising and Meta Ads send traffic here. We operate campaigns across three primary ad platforms:

• Google Ads: When you search for terms like emergency ac repair memphis or hvac diagnostic jackson tn and click our sponsored link, the platform appends a unique click parameter named gclid to the URL query string. Google Ads evaluates whether this click resulted in a trade callout inquiry on vobic55.php.
• Microsoft Advertising: When you navigate via Bing search ads, the platform attaches the click parameter msclkid to verify regional traffic delivery and report ad effectiveness to our marketing dashboard.
• Meta Ads: When you click a contractor announcement or urgent trade notice on Facebook or Instagram, Meta attaches the click parameter fbclid to evaluate campaign reach within our verified Tennessee operational territory.

The primary click identifiers are verbatim: gclid, msclkid, and fbclid, running under Google Ads, Microsoft Advertising, and Meta Ads. We never sell, rent, or trade these identifiers to data brokers. They exist solely to evaluate whether our marketing investments connect us with real customers in need of mechanical or general trade service.

We have implemented consent mode (Consent Mode v2) across the entire domain. Consent Mode v2 holds ad_storage, ad_user_data, ad_personalization and analytics_storage denied until the visitor allows storage, and sets them back to denied the moment the visitor declines or withdraws. The tracking engine holds four foundational permission signals in a strict 'denied' state:

These four parameters—ad_storage, ad_user_data, ad_personalization, and analytics_storage—remain denied until you explicitly click "Accept Storage" on our banner. If you choose "Strictly Essential Only" or withdraw your prior consent, our consent mode integration immediately reverts all four signals back to denied on the fly.

You hold continuous control over your device storage. You can establish or modify your choices at any moment through three direct mechanisms:

• The Cookie Banner: When you first land on any page, our docked banner presents two explicit buttons: "Accept Storage" to permit advertising attribution and analytics, or "Strictly Essential Only" to block all non-essential storage.
• Persistent Footer Trigger: In the legal bar at the bottom of every page on 731handymanservice.us, clicking the link labeled Cookie Preferences reopens the choice dialog immediately, allowing you to switch states in one click.
• Global Privacy Control (GPC): If your browser broadcasts an active Sec-GPC: 1 header, our scripts recognize this signal as an immediate, affirmative opt-out of ad tracking and sets all Consent Mode v2 flags to denied automatically.

Declining advertising and analytics cookies has zero negative impact on your ability to use this site, schedule a trade contractor, or receive emergency service:

• You can freely inspect all diagnostic rates ($89–$129), repair labor tiers ($150–$650), and hourly handyman rates ($36–$59/hr).
• You can review the full operator record of master craftsman A.J. Eubanks and examine our equipment inventory.
• You can submit trade dispatch requests through our form to vobic55.php or initiate direct live trade desk messaging through cigiea4.php.
• You can call our direct dispatch telephone at (901) 830-9987 without restriction.

The only outcome of declining is that Google Ads, Microsoft Advertising, and Meta Ads will receive no attribution data regarding your session, and we will not be able to count your visit in our site traffic aggregates.

Our third-party advertising partners maintain their own comprehensive disclosures regarding how they process telemetry when consent is granted. We encourage you to review their official policies directly:

• Google Ireland Ltd / Google LLC (Google Ads & Analytics): Learn how Google handles attribution data and respects Consent Mode choices by reviewing policies.google.com at https://policies.google.com/privacy.
• Microsoft Ireland Operations Ltd (Microsoft Advertising): Review Microsoft privacy commitments, data handling practices, and opt-out controls covered by the Microsoft privacy statement at privacy.microsoft.com via https://privacy.microsoft.com/privacystatement.
• Meta Platforms Ireland Ltd (Meta Ads): Inspect how Meta processes ad conversion data and handles business tool terms through the Meta Privacy Policy at https://www.facebook.com/privacy/policy/.

If you have specific technical questions about the storage keys on 731handymanservice.us, wish to submit a state data rights request under CCPA/CPRA, or need assistance clearing prior choices, contact the operator directly:

Formal data subject requests regarding cookies, browser telemetry, or server log records are processed and verified within 10 business days without administrative charge.